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EDITORIALS

June 3, 2017

How Do We help Wizkid Stop these Leaks?

A NEW WIZKID SONG HAS SUFFERED ANOTHER LEAK, THIS BEING THE FOURTH IN A SERIES OF CONSECUTIVE LEAKS. THIS TREND REFLECTS A NEED FOR STRUCTURE AND PROFESSIONALISM IN THE INDUSTRY. FIND OUR THOUGHTS ON THE SUBJECT.

Another Wizkid Song Leaked? Someone needs to stop this leaking Pipe.  Clearly, Wizkid stands as the most wanted Nigerian artistes as far as Afropop is concerned today. Afropop which dominates the country’s mainstream music reflects a vibrant Nigerian lifestyle and culture. For many, the wait for a new Wizkid track even after a just recent release has been too suspense filled and feeding on this high anticipation, the artiste has suffered recently four unplanned leaks off his coming project. These leaks include “Come Closer”, “Fool for you”, “Jaiye Jaiye featuring Angel” (remix) and just recently “African Bad Girl” featuring Chris Brown.  Speculations are that the four tracks are to appear on his coming EP, “Sounds from the Other Side”. Each leak has forced the artiste to counter the spread with a quick release of the original and complete single.  If Wizkid was not an established artiste we would have thought this to be a stunt, testing the waters of acceptance, but clearly these leaks are real and testing strategy. Someone somewhere (perhaps within the artiste’s camp) is messing with the order of events and this is not just unfair. Following Wizkid’s performance of the track at the Chris Brown Concert in South Africa and other subsequent performances of the track alongside Chris Brown during his 2015 world tour, the world has been waiting for this track and to see all that hype messed up in a leak just ruins a good, strategic build up. The very much anticipated track which would had caused a possible bigger quake than “Come Closer” has found itself in an unfair leak.

Considering the fact that the Nigerian Music streaming and distribution industry is rather still at its formative stages, what really may be the motivation behind these repeating leaks has remained confusing. It is important to note that these leaks are detrimental to ‘Sounds from the Other Side’s release thereby affecting the artiste’s profit. Due to the increase in frequency of these leaks, the coming project can lose required anticipation which should build up to reflect on purchase and overall profit. If his fans get to download these leaks on free blogs would they bother with purchase when the projects gets released?  Wizkid and his team needs to work out property protection and security. Hopefully this also teaches other artistes to be more careful with sharing and project protecting. The Nigerian Music is fast growing into an international phenomenon and basic issues like professionalism security, piracy and property protection must be worked out fast to ensure progress.  In case you know better, please tell us how do you think we can help Wizkid stop these Leaks?



Also published on Medium.






 
 

 

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