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EDITORIALS

April 7, 2017

Come Closer: Nigeria to the World!

THE VIDEO TO THE LONG AWAITED “COME CLOSER” SINGLE IS OUT AND IT IS A CELEBRATION OF EVERYTHING AFRICA, WE THINK THIS MEANS MUCH FOR THE FUTURE OF NIGERIAN MUSIC AND HERE IS WHY

Wizkid last year shook Africa and the rest of world in the Drake feature “One Dance”, though we cannot for sure say there is any evident bromance between the two, we sure are certain the two enjoy working with each other, from Drake’s Covering “Ojuelegba” to Drake featuring Wizkid on “One dance” and now Wizkid featuring Drake on his newest single “Come closer”, the Sony/RCA act and the OVO Sound artist are back with a banger!

 

Audio:

The Single which was produced by the Sarz served a laid back Jamaican Islandish tune. Wizkid brought summer close into April with this new tune. With a fresh delivery of Afropop laced in Jamacian Patwa, Wizkid sang every line in his usual style. The track which first leaked into the internet earlier in the year got released officially last week and since then has gathered millions of streams on streaming platforms across the global. From iTunes to Spotfiy, “Come Closer” in just one week is gaining massive streaming counts.

Video:

Nigerian Born Director, Daps who lives in UK proved himself iconic in this video. The former NCAA athlete turn Director who has directed and co-directed visuals for big international names such as Iggy Azalea, Kendrick Lamar, Jordin Sparks, and 2 Chainz directed the “Come closer” Visual.

The studio shot video was it clean union of two continents in joyful matrimony. Africa married the west in a seamless mix. A vibrant culture banquet you can’t watch just once! The video projected a new side of a grown Wizkid; happier, freer and bolder. The opening shot showed a new Wizkid in dyed hair, as brown as animal fur vibing to the beat, Daps switched up quick yet engaging shots one scene after another keeping us glued the video from start to end. With fast monochrome zigzag markings flashing across the screen, the video was a celebration of everything Africa! Wizkid being conscious of this voiced in the single “African-born, me rep my ting, yo, Me come clean like me come inna me video”. Colourful African beads, head wraps and bangles met Adidas sneakers, Denims married Ankara prints and African Stomp united with western steps.

Projecting black African women, the visual showed black models with face painting and body markings as is popular in many African cultures, dancing together and with Wizkid. There were references and expressions pointing to the rich biodiversity of Africa, from fur jackets to the presence of a real life Tropical Zebra in the studio! The video did justice to the laid back tune of the song.

In all this, there was an absence of Drake in the Visuals, though we cannot for sure say why, the excellence of the video kept us excited all through and we really cannot care much.

What does this mean for Nigerian Music?

Nigerian Music popularly known as Afropop, clearly has grown into one huge export for the country. Across Africa and through the West, Nigerian Music stands out for its unique upbeat pop sound. Currently celebrated across the globe for disrupting the usual world music genre, AfroPop is standing out and is gaining strong recognition in international music markets. With the record breaking strides “One dance” came with, one can only expect even more expansion for Nigerian Music with this Drake featured single. More international recognition, more international signings and newer deals. This possibly may spread into other wings of the entertainment company; simply put this means further globalization of African Music.

See video below:

 

Written by: Makuochi Okafor 

Source: Tink-Africa






 
 

 

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